Analysis: SaaS marketplaces may be ready for a breakthrough

02/11/2013 | E-Commerce Times

Software-as-a-service marketplaces may help make it easier to sell applications to small and midsized businesses, Jeffrey Kaplan writes. "The truth is that SMBs have been slow to try and buy SaaS apps because they are less familiar with the SaaS apps available to them and are more risk-averse about experimenting with new apps," Kaplan writes. One promising avenue is the App Center from Staples, he writes.

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