Behind the scenes of a cereal launch

02/11/2013 | Advertising Age (tiered subscription model)

It took only six months for Post Foods to develop and launch Honey Bunches of Oats Greek Honey Crunch after Target and Wal-Mart Stores expressed interest. As the technical difficulty of creating dried clumps of Greek yogurt was solved, marketers created packaging, and ad agency Upshot developed a television ad.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
CULINARY ARTS PROGRAM DIRECTOR AND INSTRUCTOR
Nashville State Community College
Nashville, TN
Executive Chef
Newport Harbor Corporation
Newport, RI
Executive Sous Chef
The Cliffs
Salem, SC
Executive Chef
The French Goat
Lewisburg, WV
Culinary Buyer
The Culinary Institute of America - Greystone Campus
St. Helena, CA