Behind the scenes of a cereal launch

02/11/2013 | Advertising Age (tiered subscription model)

It took only six months for Post Foods to develop and launch Honey Bunches of Oats Greek Honey Crunch after Target and Wal-Mart Stores expressed interest. As the technical difficulty of creating dried clumps of Greek yogurt was solved, marketers created packaging, and ad agency Upshot developed a television ad.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX
Culinary Arts Chef Instructor
The Culinary Institute of America
Singapore
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations