Behind the scenes of a cereal launch

02/11/2013 | Advertising Age (tiered subscription model)

It took only six months for Post Foods to develop and launch Honey Bunches of Oats Greek Honey Crunch after Target and Wal-Mart Stores expressed interest. As the technical difficulty of creating dried clumps of Greek yogurt was solved, marketers created packaging, and ad agency Upshot developed a television ad.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Executive Chef - Instructor
The Culinary Institute of America - Nao Restaurant
San Antonio, TX