Developing a schedule for content marketing

02/11/2013 | MarketingProfs

How often you need to update your marketing content depends on what types of media you are using, writes Pawan Deshpande, founder and CEO of Curata. Post on your company's social media accounts frequently, and consider using a tool such as HootSuite to schedule your tweets. Update your blog at least once a week, and schedule e-mail newsletters based on your customers' preferences.

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