ESPN showcases clutch plays in push for streaming app

02/11/2013 | ClickZ

ESPN is promoting its WatchESPN application with several spots that highlight clutch plays in various sports through the eyes of two imaginary, animated fans: Vic and Steve. "They are true sports fans, and you will see them throughout the year talking about different sports," Adriana Rizzo, ESPN's senior director of consumer marketing, said of the campaign developed by 72andSunny.

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