Facebook newsfeed ads get 46 times better CTR than sidebar ads

02/11/2013 | eMarketer

Facebook's newsfeed ads have a clickthrough rate of 1.87% -- more than 46 times better than the CTR for the social network's sidebar ads, according to a Nanigans study of almost 1 billion ad impressions. Mobile newsfeed ads did better still, with a CTR of 3.38% and a cost per click of less than half the cost of desktop ads.

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