Google's Enhanced Campaigns brings fears of higher CPC

02/11/2013 | MediaPost Communications

Early reaction to Google's Enhanced Campaigns feature suggests that unifying AdWords across a variety of devices will cost advertisers more. "We expect Google's enhanced campaigns to accelerate mobile adoption, which could create more competition -- and potentially higher cost per click," says Kenshoo Search GM Will Martin-Gill. Mella Media mobile lead Jordan Greene predicts artificial inflation because of mobile/desktop conflation, adding that advertisers "will potentially need a good amount of labor to adapt their existing campaigns into 'enhanced' shape."

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA