How the Grammys turned up the volume on Twitter

02/11/2013 | CNET

The organizers of the Grammy Awards did a great job at putting on a Twitter-friendly event, with the hosts giving viewers frequent, clear reminders about how to join the online conversation, Sree Sreenivasan writes. The show's presenters also took pains to explain how consumers would benefit from joining the online conversion, by making explicit offers of bonus content. "You can't be shy about it. You need to, more than once, tell them how and where to follow you," Sreenivasan writes.

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