How one CEO made a tough decision to maintain consumer trust

02/11/2013 | American City Business Journals

When Edward Harness was CEO of Procter & Gamble, he chose to withdraw a product that some consumers worried was related to an ailment known as toxic shock syndrome, according to current CEO Bob McDonald. "If your company is an institution, based on trust with the consumer, you can't take the risk," explained McDonald, who emphasized the importance of doing the right thing for consumers.

View Full Article in:

American City Business Journals

Published in Briefs: