Jake's Wayback looks forward with new menu

02/11/2013 | BurgerBusiness.com

Jake's Wayback Burgers will launch a new menu March 1 at its 62 locations, with new boards that boast big pictures of the chain's signature beefy sandwiches along with new veggie, chicken and other non-beef options. "What we've found is that not a lot of customers are very aware that we have options other than our burgers," said marketing director Gillian Maffeo.

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