Protein is growth engine for Core Power

02/11/2013 | BevIndustry.com

Fair Oaks now offers its Core Power, a ready-to-drink high-protein milk shake, in varieties with 20, 26 or 42 grams of protein. While the highest protein level might appeal to serious athletes, CEO Steve Jones said, "we’re for everybody who is concerned about their health and their fitness, so our brand will be much more approachable."

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