Recycling bins with screens offer viral ad opportunity

02/11/2013 | Guardian (London), The

U.K. company Renew has placed 100 high-tech recycling bins across London, each with two screens on them carrying news and advertisements. The bins were originally built to reduce the number of discarded newspapers at no cost to the city, but the company hopes to make the venture profitable by seeking advertisers such as film studios looking to launch viral marketing campaigns.

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Guardian (London), The

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