Report maps rapid mobile adoption over next 2 years

02/11/2013 | MediaPost Communications

Smartphones will lead the way among digital devices, as measured by market penetration in the world's leading 19 digital markets by 2015, according to a report by Publicis Groupe's ZenithOptimedia. About 72% of consumers will have smartphones by then, double the current proportion, while 13% will own tablets and 9% will have Internet-connected TV.

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