SwrveTalk's targeted in-app marketing messages could boost ROI

02/11/2013 | TechCrunch

Swrve's new SwrveTalk will employ demographic and behavioral data to target users with its in-application marketing messages, writes Steve O'Hear. Combined with the Swrve app-analytics platform, SwrveTalk could allow for in-app campaigns that are continually refined to boost return on investment, the company notes.

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