Viacom, Zeebox team up to "SpotSynch" TV, online messages

02/11/2013 | Advertising Age (tiered subscription model)

Viacom has tapped social-TV firm Zeebox to provide a tool to coordinate the airing of TV spots with digital ads. The SpotSynch technology is being used by Taco Bell, AT&T and Kraft for coordinated TV and Zeebox ads airing during MTV's "Ridiculousness" and Comedy Central's "The Daily Show with John Stewart" and "The Colbert Report."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY