Viacom, Zeebox team up to "SpotSynch" TV, online messages

02/11/2013 | Advertising Age (tiered subscription model)

Viacom has tapped social-TV firm Zeebox to provide a tool to coordinate the airing of TV spots with digital ads. The SpotSynch technology is being used by Taco Bell, AT&T and Kraft for coordinated TV and Zeebox ads airing during MTV's "Ridiculousness" and Comedy Central's "The Daily Show with John Stewart" and "The Colbert Report."

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