Why Asia is ahead of the U.S. in mobile marketing innovation

02/11/2013 | Adweek

In terms of ad dollars flowing into mobile marketing, the U.S. is ahead of Asia. However, when it comes to innovation on the platform, Asian countries are well ahead, largely because of superior infrastructure, Asians' broad acceptance of ads on their devices and the fact that they are more likely to use mobile devices as their primary computing device, notes Christopher Heine.

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