WOMM gave PayPal early edge, co-founder says

The founders of PayPal used word-of-mouth-marketing to sign up new customers in the company's early days, rather than conducting a more traditional ad campaign, said co-founder Ken Howery. The company offered everyone who joined a $10 bonus and another $10 to sign up a friend, a strategy that grew PayPal's client list by 5% each day in its early stages, he noted.

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