Uncertainty reigns in mobile-ad market

02/12/2008 | Wall Street Journal (free content), The

Undeterred by small audiences and a confusing jumble of formats, Web companies, handset makers and marketers are betting on a future in which consumers everywhere carry around an advertising screen in their pocket. At present, however, the promise of mobile advertising is unfulfilled, this article says.

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Wall Street Journal (free content), The

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