ESPN Deportes, Degree kick off branded-entertainment effort

02/12/2010 | Advertising Age (tiered subscription model)

Unilever's Degree Men deodorant will be the sole sponsor of an eight-week, branded-entertainment series on ESPN Deportes called "Face the Challenge." The series, the brand's first major initiative targeting Hispanics in the U.S., focuses on players hoping to make Mexico's World Cup soccer team.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY