ESPN Deportes, Degree kick off branded-entertainment effort

02/12/2010 | Advertising Age (tiered subscription model)

Unilever's Degree Men deodorant will be the sole sponsor of an eight-week, branded-entertainment series on ESPN Deportes called "Face the Challenge." The series, the brand's first major initiative targeting Hispanics in the U.S., focuses on players hoping to make Mexico's World Cup soccer team.

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