ESPN Deportes, Degree kick off branded-entertainment effort

02/12/2010 | Advertising Age (tiered subscription model)

Unilever's Degree Men deodorant will be the sole sponsor of an eight-week, branded-entertainment series on ESPN Deportes called "Face the Challenge." The series, the brand's first major initiative targeting Hispanics in the U.S., focuses on players hoping to make Mexico's World Cup soccer team.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY