Gillette combines Cupid, Lunar New Year to reach Chinese market

02/12/2010 | Advertising Age (tiered subscription model)

BBDO, Shanghai, combined Eastern and Western celebrations in the "Moments" campaign for Procter & Gamble's Gillette, drawing on the rare concurrence of Lunar New Year and Valentine's Day. A 60-second TV and online ad shows badminton gold medalist Lin Dan in a Mach3 love story, while print and in-store ads are also running in China.

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