Column: Facebook content should entertain, foster engagement

02/12/2012 | Travel Research Online

Travel agents should design their Facebook posts to catch the interest of their fans and provide content that educates and encourages engagement, Richard Earls writes. Agents can use nontravel activities and interests such as cuisine and highlight related travel destinations, Earls writes. "With each article, you build not only engagement with your Facebook page, but also the profile of your company's brand," Earls writes.

View Full Article in:

Travel Research Online

Published in Brief: