More consumers pay full price for luxury goods online

02/12/2012 | Women's Wear Daily (subscription required)

A growing number of consumers in generations X and Y are paying full price to buy luxury goods online, according to customer spending data from American Express Business Insights. Gen X and Y consumers drove much of the growth of flash-sale sites between 2009 and 2011, but now they're propelling rapid growth at retailers' and brands' full-priced sites.

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