Why B2B marketers should make use of social media

02/12/2012

Research shows the majority of business-to-business marketers think social media is important but that they aren't necessarily using it to its fullest potential, Phil Fernandez writes. "[A]s Facebook, Twitter and LinkedIn inevitably become better at capturing leads, B2B marketers are going to be forced to spend more time and money on them," he writes.

View Full Article in:

Marketo

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Pharmacy Benefit Analyst/ Auditor
Confidential
Nationwide, SL_Nationwide
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC