The 7 sentences you need for a marketing strategy

02/12/2013 | Entrepreneur online

It's important to create a strategy to guide your marketing efforts, but this strategy need not be complicated, write Jay and Jeannie Levinson in this excerpt from their book "Guerrilla Marketing Field Guide." Your strategy, which only has to be seven sentences long, should address topics such as your target audience and the tools you can use to reach them.

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