Boosting e-mail engagement with personalized news

02/12/2013 | MarketingSherpa

C Spire Wireless' e-mail newsletter engagement increased dramatically through a campaign that personalized news to what recipients preferred, according to this MarketingSherpa case study. A nonpersonalized version of its NEWSLINK garnered a healthy open rate, but creating a website that supported the newsletter and tying a customer-loyalty program to the act of selecting news items of interest resulted in nearly double the click-thru rate and an open rate that skyrocketed from 8% to 51%, according to Justin Croft, manager of campaigns and promotions.

View Full Article in:

MarketingSherpa

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY