Boosting e-mail engagement with personalized news

02/12/2013 | MarketingSherpa

C Spire Wireless' e-mail newsletter engagement increased dramatically through a campaign that personalized news to what recipients preferred, according to this MarketingSherpa case study. A nonpersonalized version of its NEWSLINK garnered a healthy open rate, but creating a website that supported the newsletter and tying a customer-loyalty program to the act of selecting news items of interest resulted in nearly double the click-thru rate and an open rate that skyrocketed from 8% to 51%, according to Justin Croft, manager of campaigns and promotions.

View Full Article in:

MarketingSherpa

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA