Facebook wants to be the application-discovery platform of the future. The social network is now integrated within 200,000 apps, according to Vice President of Partnerships Dan Rose, and accounts for 23% of all mobile-app engagement time, per comScore. "We are trying to find the right balance between delivering a great user experience and creating value for partners by sending traffic to them and honoring their content," Rose said. In addition to games, Facebook wants to highlight book, movie and fitness apps this year.
Facebook wants to be the go-to source for app discovery
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UNIVERSITY OF VIRGINIA