Giving employees a "nudge" increases wellness participation

02/12/2013 | TrainingMag.com

Wellness plans can use behavioral economics to drive participation, giving employees a "nudge" to get them going, says Evive Health CEO Peter Saravis. DTE Energy in Michigan used a Weight Watchers mailing aimed at couples to encourage them to keep each other committed to dieting, and the State of Nebraska sent employees a scratch-off mailer that showed how much money they would save by enrolling in a PPO option as a way to get them to act.

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