Lifestyle hotels use creative promotions to drive demand

02/12/2013 |

A number of boutique and lifestyle hotels have turned to stylish promotions to boost demand during slow-booking periods. "Beekeeping, lavender harvesting, organic garden-to-table cooking classes and nature and fitness programming. The personal connection to the property allows us to market to past guests and play on their emotional connection," said Brian Gipson, director sales and marketing at Carmel Valley Ranch in Carmel, Calif.

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