LinkedIn-owned tool lets e-mail marketers watch the action

02/12/2013 | ZDNet · MediaPost Communications

LinkedIn-owned SlideShare is unveiling a content analytics tool called Send Tracker that allows e-mail marketers to "watch" customers interact with content. "Users receive a real-time notification via email when recipients look at the content. It records how much time the person spent on each page and whether they clicked or copied the content," writes Laurie Sullivan. Similarly, Switch offers a Switch Mobile reporting tool geared toward real-time tracking of experiential marketing campaigns.

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ZDNet · MediaPost Communications

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