Automakers are scoring better brand recall with mobile video ads than with broadcast or desktop Web video ads, according to Nielsen data. A GMC campaign with mobile application maker Tapjoy enjoyed a brand recall of 42%, compared with an industry average of 27% for broadcast and 17% for traditional online ads. "What this data shows is that mobile video ads are a viable, and perhaps more importantly, an effective advertising alternate to TV commercials and online videos," said Tapjoy Chief Marketing Officer Peter Dille.
Mobile ads help rev up automakers' brand recall
SmartBrief Job Listings for Media
|Director, Industry Initiatives (Digital Video and AdvancedTV)||
Interactive Advertising Bureau
|New York, NY|
|Digital Ad Operations Specialist||