Mobile ads help rev up automakers' brand recall

02/12/2013 | MediaPost Communications

Automakers are scoring better brand recall with mobile video ads than with broadcast or desktop Web video ads, according to Nielsen data. A GMC campaign with mobile application maker Tapjoy enjoyed a brand recall of 42%, compared with an industry average of 27% for broadcast and 17% for traditional online ads. "What this data shows is that mobile video ads are a viable, and perhaps more importantly, an effective advertising alternate to TV commercials and online videos," said Tapjoy Chief Marketing Officer Peter Dille.

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