Ritz-Carlton, Sarasota, in Fla. aims for more approachable image

02/12/2013 | Sarasota Herald-Tribune (Fla.)

The Ritz-Carlton, Sarasota, in Florida is softening its image to a more casual look and feel. The spa, once available only to guests, has opened to the public; its formal dining restaurant has rebranded as Jack Dusty, a more casual eatery. Some industry experts wonder if the changes will detract from the hotel's success, or whether they will draw more travelers.

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Sarasota Herald-Tribune (Fla.)

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