Selling digital ads is almost too easy

02/12/2013 | Advertising Age (tiered subscription model)

The digital advertising business is seeing consistent double-digit growth. However, all that easy money isn't necessarily good for the industry, writes Randy Kilgore. It's important to have a plan, and not to lose the urge to improve one's offerings and keep on innovating, Kilgore writes. "When every check comes in, and you're fat and happy, it's natural to think: why work harder?" he warns.

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