Shoppers say they would pay more for local food

02/12/2013 | (free registration)

In a report from A.T. Kearney, 70% of shoppers say they would pay more for food that is locally sourced, and 30% said they might switch stores to get local food. “Clearly, local food cannot be ignored as a growing segment for the grocery industry, and we've learned that larger-format food retailers still have much work to do to earn the trust of consumers in providing quality local food products," said James Rushing, a partner at A.T. Kearney.

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