Shopping apps with in-store locators get 5 times the interaction

02/12/2013 |

Brands such as Wal-Mart, Target and Home Depot that use shopping applications with in-store features such as dynamic store maps and product locators reap five times more interaction than apps without the features, according to a Point Inside study. "Mobile is about taking the 'digital' part of retailing into the store, where more than 90% of retail happens," Point Inside CEO Josh Marti says. Shopping apps with in-store features also glean more customer insight for future engagement or in-store targeting, the report said.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY