Shopping apps with in-store locators get 5 times the interaction

02/12/2013 |

Brands such as Wal-Mart, Target and Home Depot that use shopping applications with in-store features such as dynamic store maps and product locators reap five times more interaction than apps without the features, according to a Point Inside study. "Mobile is about taking the 'digital' part of retailing into the store, where more than 90% of retail happens," Point Inside CEO Josh Marti says. Shopping apps with in-store features also glean more customer insight for future engagement or in-store targeting, the report said.

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