Why applicants hate your job postings

02/12/2013 | Harvard Business Review online

Job listings need to have a "human voice" to get potential hires interested, Liz Ryan writes. Unfortunately, many job posts are long-winded or stuffy, and place too many obstacles in front of potential applicants. To get a sense of whether online job posts are failing, pay attention to the number of job seekers who begin the application process before dropping out, Ryan writes.

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