Setting up a blog is one thing, but turning it into a brand-building machine is quite another. To kick-start your blog, give it a catchy name, see what your competitors are up to and don't be afraid to express your opinions, writes Ivana Taylor. "Think about the strong opinions you have about your industry or how things are done and then use those opinions to color your writing," she recommends.
How to make the most of your business blog
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