Inside Nike's plan to turn branding into a conversation

02/13/2012 | CNNMoney/Fortune

Nike is slashing its TV and print advertising even as it ratchets its marketing spending to record levels. The sportswear company is concentrating its energy on bottom-up campaigns focusing on Twitter, Facebook, and on Web-enabled sports watches and other gadgets. "Connecting used to be, 'Here's some product, and here's some advertising. We hope you like it,'" says CEO Mark Parker. "Connecting today is a dialogue."

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Human Resource Director
Salt Lake City, UT