Many marketers make little time for social media

02/13/2012 | BtoB Magazine

Nine out of 10 marketers use social media, but most spend less than a quarter of their work week on social media efforts, according to a study by the Software & Information Industry Association. More than half of marketers say their team spends fewer than 10 hours a week on social media projects, with 35% saying their team spends only one to five hours a week on social media.

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