Online marketing budgets set to soar, B2B marketers say

02/13/2012 | BtoB Magazine

Almost three-quarters of business-to-business marketers plan to increase their online media budgets, with 41% saying they'll spend more on event marketing and 18% allocating more to telemarketing, according to a BtoB forecast. Customer acquisition will be the focus of 75% of B2B marketers, according to the survey, putting the industry in line with small-business enterprises, American Express's Julie Fajgenbaum says.

View Full Article in:

BtoB Magazine

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO