Study finds news organizations are still lagging in digital ads

02/13/2012 | Broadcasting & Cable

Despite a long history of trying, legacy news organizations are still failing to gain much online business from major advertisers that buy time and space on TV and cable and in print publications, according to a study by the Pew Research Center's Project for Excellence in Journalism. One problem with news websites is their heavy reliance on static banner ads, rather than rich-media, interactive and highly targeted ads that marketers increasingly prefer.

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