5 marketing uses for Vine's 6-second videos

02/13/2013 | Advertising Age (tiered subscription model)

Marketers discovering Twitter's Vine 6-second video format can show behind-the-scenes footage of a familiar spot, take advantage of its geo-locating features or use it for company competitions or campaign teasers, Beachfront Media CEO Frank Stinton writes. Vine can also be a great platform for customer-made content or a creative way to show how a product works, he writes.

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