Dunkin' Donuts "hearts" Valentine's Day with social contest

02/13/2013 | MediaPost Communications

Dunkin' Donuts is increasing social media efforts surrounding Valentine's Day, after 2011's celebration made the rollout of the heart-shaped doughnut the company's biggest product launch ever. A Twitter-based contest asks fans to tweet about their sweethearts to win JetBlue travel vouchers or other prizes. The brand is encouraging romantic picture postings via Pinterest and Instagram, using the hashtag #DDLove, and encouraging e-gift-card giving via its mobile application.

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