Eco-marketing helps green firms win B2B clients

02/13/2013 | B2C Marketing Insider

Going green is a great way to win business-to-business customers, but only if you find a way to incorporate CSR messaging into your marketing and outreach, writes Jakob Barry. "[T]ransforming a company into a full on green business needs to be balanced with a marketing campaign notifying the public of its efforts," he writes.

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