Hummus is a smash

02/13/2013 | Supermarket News (free registration)

The increasing popularity of hummus is a contributing factor in the 10.4% growth seen in the refrigerated spreads category for the 52 weeks ending Dec. 2. "The millennials are driving experimentation in the [ethnic food] category, as are parents of children in what’s turned out to be a primary way to show them the world, figuratively if you will," said Jay Jacobowitz, president of Vermont-based consulting group Retail Insights.

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