Hyundai goes all out in mobile campaign for SUV

02/13/2013 | Mobile Marketer

Hyundai is offering multiple appeals in one mobile ad on IMDb's mobile site to promote its Santa Fe SUV. The banner ad offers users the choice of information, images and video of the car as well as a quick way to share content from the ad. Users are also directed to a microsite where they additionally can acquire event tickets or customize their own Santa Fe.

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