The distribution industry will increasingly need to attract and retain young talent, particularly in sales, according to Mark Kramer of Laird Plastics, who was 2012 board of directors chairman for the National Association of Wholesaler-Distributors. Messaging will be key, he said. "We need to describe our products in ways that highlight the contributions they make to environmental health -- such as 'recyclable,' performance enhancements ... and supporting breakthrough technologies -- such as 'medical applications.' We need to describe our services as enhancing the performance and efficiency of the entire supply chain," Kramer said.
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