More adults eat from pouch, but not in public

02/13/2013 | Wall Street Journal, The

Companies including Happy Family, Buddy Fruits and GoGo squeeZ are developing food that is packaged in a pouch, for adult snacking on the go. While pouched food is popular with babies and children, the challenge with adults is getting them to eat it without embarrassment. "They feel silly doing it in front of people," said Jeannette Cornell of GoGo squeeZ.

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