Patagonia heads to Patagonia in search of green wool

02/13/2013 | Marc Gunther blog

Outdoor-clothing company Patagonia is heading to Patagonia, where it is working with Argentine ranchers and The Nature Conservancy to establish an eco-friendly sheep-grazing business. The venture will produce sustainable wool for use in Patagonia's products while also restoring the Patagonian grasslands.

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Marc Gunther blog

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