Poland Spring is slow to go social despite State of the Union buzz

02/13/2013 | New York Times (tiered subscription model), The

After Sen. Marco Rubio, R-Fla., took an awkwardly timed chug from a bottle of Poland Spring water while delivering the Republican response to the State of the Union address, watchers took to Twitter to crack jokes. Poland Spring, however, waited until the following morning to make a Facebook post acknowledging the episode. "[T]here is growing expectation that if a product is involved in a moment in the public eye, it ought to react immediately in social media," Stuart Elliott writes.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
SEO
RetailMeNot
Austin, TX
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX