Report: Online-ad industry faces risk of saturation

02/13/2013 | MediaPost Communications

Online video advertising grew at a faster clip in 2012 than did the content it is designed to support, according to a FreeWheel report that suggests demand for Web ads may soon exceed market capacity. "If new opportunities for distribution and syndication aren't created and more content isn't made available online, advertising revenue potential will stall as there is a limit to the number of video ads that can be placed in a single piece of content," FreeWheel said in its quarterly Video Monetization Report.

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