U.S. consumers are on track to drive restaurant traffic about 3% higher this year, but they play to shave about 4.7% off the average check by seeking out coupons, discounts and deals, according to new research from AlixPartners. "As consumers get more demanding, and as the fight for share of stomach continues to increase, everyone is looking for a competitive edge," said restaurant practice co-leader Eric Dzwonczyk.
Report: Restaurant-goers to visit more, spend less in 2013
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